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xi, 244 pages : 24 cm "In Releasing Creativity, John Whatmore reveals to us the secret of how to tap into people's latent ability to be creative and innovative - and channel it effectively. Drawing on recent research in science, R&D, sports and the performing, visual and graphic arts, he highlights the importance of: making effective use of individual skills and talents; giving people 'space' - not trying to control them; and being supportive of people and helping them to develop." "John Whatmore also gives us insight into the work of creative teams in a range organizations such as the Wellcome Foundation, International Distillers and Vintners (IDV), Zeneca, KPMG, British Telecom and the BBC."--BOOK JACKET Includes bibliographical references and index pt. 1. Managing creativity as something different: 1. Releasing creativity : an overview. 2. Leading adventurers through the fog : introduction. -- pt. 2. Identifying the task: 3. Analysing the magic : what kind of creativity do you need? 4. The right kind of 'fixer' : choosing the right leader. -- pt. 3. Leadership in actions: 5. The leader as designer of obstacle courses. 6. Freedom like weightlessness : how leaders provide freedoms
- Author
- John Whatmore
- Publisher
- London: Kogan Page
- Published
- 1999
- Language
- EN
- ISBN
- 9780749430108
- Subjects
- Management, Business, Economics
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