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What is UG2303COM339 about?

The document presents a comparative analysis of consumer behavior towards local and national brands in Berhampur, focusing on factors influencing purchasing decisions. It highlights the dominance of national brands due to quality and trust, while local brands maintain cultural significance and affordability. The study aims to fill a research gap in regional markets and provides insights for local business strategies and brand positioning.

Author

8bpzkfhg2j

Language

EN