Can I read Inside Marketing : Practices, Ideologies, Devices on EtoBox?

Inside Marketing : Practices, Ideologies, Devices by Detlev Zwick; Julien Cayla; Oxford University Press is a nonfiction available to read on EtoBox.

What is Inside Marketing : Practices, Ideologies, Devices about?

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the

Who reads Inside Marketing : Practices, Ideologies, Devices?

Author

Detlev Zwick; Julien Cayla; Oxford University Press

Publisher

Oxford University Press, USA

Published

2011

Language

EN

ISBN

9780199576746

Category

nonfiction

Subjects

Marketing, Management, Business