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This document provides a lesson on shopping tips for business studies. It defines needs and wants, explaining that needs are essential for survival while wants are desires that are not necessary but improve quality of life. It then outlines the 5 steps in decision making for needs and wants: 1) need recognition 2) information search 3) evaluating alternatives 4) purchase decision and 5) post-purchase behavior. It also defines impulse buying as unplanned purchases made on the spot in response to stimuli, and

Author

Omagbemi William

Language

EN