About this document
Gen Z Purchasing Decisions in JFBSHS by Laurence Gutierrez Bermoy is a document available to read on EtoBox.
The study examines the purchasing decisions of Generation Z senior high school students, particularly those at JFBSHS, highlighting their unique buying patterns influenced by psychological, social, and technological factors. It reveals that while these students engage in hybrid shopping behaviors, peer influence and emotional appeal significantly impact their choices, often leading to impulsive buying. The research aims to identify key factors affecting their decisions to promote more mindful consumer behav
- Author
- Laurence Gutierrez Bermoy
- Language
- EN