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Fusion for Profit : How Marketing and Finance Can Work Together to Create Value by Sharan Jagpal; with the assistance of Shireen Jagpal is a nonfiction available to read on EtoBox.

What is Fusion for Profit : How Marketing and Finance Can Work Together to Create Value about?

## Abstract This book shows how to fuse marketing, finance, and other disciplines to improve performance for the corporation or organization. Specifically, it shows decision makers at different levels in the organization and in different functional areas (e.g., marketing, finance, new product development, and human resources management) how to overcome the problems resulting from function- and discipline-based “silos.” The book has several novel features. All concepts are presented in a simple and easily accessible question-and-answer format. The book provides an in-depth analysis of a broad spectrum of important managerial topics (e.g., how to allocate advertising funds between Internet and conventional advertising, how to evaluate brand equity for mergers and acquisitions, and how to coordinate product design, marketing strategy, and production). In addition, because of its fusion-based methodology, the book provides decision makers with new tools to address familiar managerial problems (e.g., resource allocation and the design of managerial contracts in multiproduct or multidivisional firms). Throughout the book, the focus is on providing managers with actionable theories and me

Who reads Fusion for Profit : How Marketing and Finance Can Work Together to Create Value?

Author

Sharan Jagpal; with the assistance of Shireen Jagpal

Publisher

Oxford University PressNew York

Published

2008

Language

EN

ISBN

9780195371055

Category

nonfiction

Subjects

Marketing, Management, Business