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Shangri-La Hotel Marketing Case Study by Michelle San Felipe is a document available to read on EtoBox.

What is Shangri-La Hotel Marketing Case Study about?

1) Shangri-La is a luxury hotel chain known for its high quality service across Asia, the Middle East, North America, and Europe. 2) Before the pandemic, Shangri-La had an established crisis management plan to appropriately respond to any emergency situations. 3) To appeal to more digital customers, Shangri-La launched a mobile app allowing guests to easily book rooms, check-in/out, and get hotel information from their device.

Author

Michelle San Felipe

Language

EN