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What is Managing Service Businesses Effectively about?

This document discusses managing service businesses and product support services. It covers the nature and classification of services, types of service industries, service offer categories, characteristics of services and their marketing implications, marketing strategies for service firms, and service goals. Specifically, it outlines four key characteristics of services - intangibility, inseparability, variability, and perishability - and their implications for marketing strategies. People, physical eviden

Author

Mlb T. De Torres

Language

EN