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Project BM by mpimca is a document available to read on EtoBox.

What is Project BM about?

This project deals with our research and analysis conducted on the backdrop of Coca Cola company fore conducting a brand Audit of the company. The project aims at learning and analyzing all the brand aspects of Coca Cola and assessing what makes it such a successful company. We would like to thank our Brand Management lecturer Ms. Komal Chopra for making such an uninteresting subject, an interesting one.

Author

mpimca

Language

EN