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Probing Correctly Uncovers Truth Behind Answers in Focus Group by apurvaapurva is a document available to read on EtoBox.
The following techniques should prove useful to moderators as well as market researchers. The simplest form af probing, ave wofd is "niore." names a category and respondents are asked to provide comparable products. Shift context to bring unexpressed motivations to the surface.
- Author
- apurvaapurva
- Language
- EN