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NLP was developed in the 1970s at the University of California, Santa Cruz by Richard Bandler and John Grinder. It is a process-oriented psychology that deals with how situations occur and their outcomes. NLP describes the relationship between the mind (neuro), language (linguistic), and behavior (programming). It provides methods for understanding thinking patterns and how to change them to achieve desired outcomes. NLP is used in management and business for sales, communication, and personal development.

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