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Channel Richness in Communication by Aldella Crisentia is a document available to read on EtoBox.
What is Channel Richness in Communication about?
This document discusses communication channels and persuasive communication. It describes how the media richness model can help individuals choose communication channels based on the capacity of each channel to convey information. Richer channels that allow multiple cues, rapid feedback, and personal interaction are best for non-routine messages that may be complex or ambiguous. The document also differentiates between automatic and controlled processing of persuasive messages. Automatic processing reli
- Author
- Aldella Crisentia
- Language
- EN