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24040003-IBIK-Ridha Afni Nurvita by RAYMOND SETIYAWAN is a document available to read on EtoBox.

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This research analyzes the impact of product quality, price promotions, and brand image on purchasing decisions at Somethinc Skincare. Utilizing a quantitative method with a sample of 100 respondents from Surakarta, the study found that all three factors significantly influence purchasing decisions. The findings were validated through reliability and validity tests using SPSS software.

Author

RAYMOND SETIYAWAN

Language

EN