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Youth Engagement through Slang Radio by International Journal of Innovative Science and Research Technology is a document available to read on EtoBox.
Facing growing competition from other radio stations, Urban Radio (90.7FM) integrated slang into its programming to engage a younger audience. This research evaluated the effectiveness of this strategy in attracting and retaining young listeners, while also assessing its impact on the station’s broader appeal and overall market position.
- Author
- International Journal of Innovative Science and Research Technology
- Language
- EN