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What is Swarovski Integrated Marketing Strategy about?

This document outlines an 18-month integrated marketing campaign proposal for Swarovski. It includes an analysis of the communications market and opportunities for Swarovski, as well as strategies for market segmentation, brand development, positioning, and public relations. The proposal then covers integrated marketing campaign objectives, budgeting, agency selection, and specific tactics across advertising, promotions, personal selling, and sponsorships. Evaluation methods are also discussed.

Author

Monique Barrett

Language

EN