Can I read Rube tube : CBS and rural comedy in the sixties on EtoBox?

Rube tube : CBS and rural comedy in the sixties by Sara K. Eskridge is a book available to read on EtoBox.

What is Rube tube : CBS and rural comedy in the sixties about?

Historian Sara Eskridge examines television’s rural comedy boom in the 1960s and the political, social, and economic factors that made these shows a perfect fit for CBS. The network, nicknamed the Communist Broadcasting System during the Red Scare of the 1940s, saw its image hurt again in the 1950s with the quiz show scandals and a campaign against violence in westerns. When a rival network introduced rural-themed programs to cater to the growing southern market, CBS latched onto the trend and soon reestablished itself as the Country Broadcasting System. Its rural comedies dominated the ratings throughout the decade, attracting viewers from all parts of the country. With fascinating discussions of The Andy Griffith Show, The Beverly Hillbillies, Petticoat Junction, and other shows, Eskridge reveals how the southern image was used to both entertain and reassure Americans in the turbulent 1960s. ** Review “A well-researched and insightful book. It’s broadcast history that illuminates American history.”—Mary Ann Watson, author of Defining Visions: Television and the American Experience in the20th Century “ Rube Tube is a lucid, well-argued account of CBS’s programming strategies in

Author

Sara K. Eskridge

Publisher

University of Missouri Press

Published

2018

Language

EN

ISBN

9780826221650

Subjects

Literary Fiction, Humanities