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This research article examines the factors influencing the adoption of information technology among small-scale dairy farmers in Indonesia, highlighting the barriers and enablers to technology adoption. It emphasizes the need for personalized support strategies that consider the social and cultural contexts of farmers, as well as the importance of digital skills and perceived usefulness of technology. The study utilizes a Partial Least Squares-Structural Equation Modelling approach to assess technology adop

Author

brithanygotos

Language

EN