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Proceedings of the 2017 ACM on Multimedia Conference - MM '17 - Profilio by Celli, Fabio; Massani, Pietro Zani; Lepri, Bruno is a scholarly article available to read on EtoBox.

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Pro lio Company is a startup in its early business development stage that has developed a pro ling solution for the eld of paid social media advertising. In particular, the solution is designed for the enrichment of Customer Relationship Managements data and for segmentation of customer audiences. ree di erent Proof of Concepts with di erent clients have showed that the solution reduces the costs of paid social media advertising in di erent settings and with di erent advertising targets, especially starting from large audiences. In this paper we report the details about Pro lio's business idea, the development of Pro lio's technologies and the results of the Proof of Concepts.

Author

Celli, Fabio; Massani, Pietro Zani; Lepri, Bruno

Publisher

ACM Press

Published

2017

Language

EN