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Customer Analysis in Marketing Strategy by Nikay Amazona is a document available to read on EtoBox.
What is Customer Analysis in Marketing Strategy about?
Chapter 3 focuses on market analysis, emphasizing the importance of marketing strategy, which includes strategic and tactical marketing. It outlines the marketing process stages: analysis, planning, implementation, and control, and introduces tools like PESTLE, industry analysis, and SWOT analysis to assess external and internal factors affecting businesses. The chapter also highlights the significance of marketing research in understanding customer needs and market trends.
- Author
- Nikay Amazona
- Language
- EN