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Understanding Core Marketing Concepts by Fekede Ratessa is a document available to read on EtoBox.
What is Understanding Core Marketing Concepts about?
Chapter Five discusses the fundamentals of marketing, defining it as a social and managerial process focused on satisfying customer needs through the exchange of goods, services, and ideas. It outlines key concepts such as needs, wants, demands, and the importance of understanding the target market to create effective marketing strategies. Additionally, it emphasizes the significance of marketing research and competitive analysis in decision-making and the development of marketing strategies through the 4 P
- Author
- Fekede Ratessa
- Language
- EN