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What is The Anchoring Effect of Dynamic Pricing On Consume about?

This research investigates the anchoring effect of dynamic pricing in e-commerce, focusing on how information transparency and product attributes influence consumer price perception and purchase decisions. Key findings indicate that these factors significantly affect the anchoring effect, suggesting the need for compliant pricing strategies that balance platform revenue and consumer welfare. The study emphasizes the importance of consumer education and ethical practices in pricing strategies to mitigate pot

Author

phmai2487

Language

EN