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Waves of Various Demographic Sides On Buyer Attitude - An Empirical Research of Electric Appliances by International Journal in Management Research and Social Science is a document available to read on EtoBox.
This research paper investigates the influence of various demographic factors on buyer attitudes towards electronic products in rural areas. It highlights that buyer attitudes are not static and are affected by psychological, social, economic, cultural, personal, and technological factors. The findings indicate that understanding these attitudes is crucial for manufacturers to enhance sales and capture market share.
- Author
- International Journal in Management Research and Social Science
- Language
- EN