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What is Coffee Shop Branding and Identity in Saudi Arabia about?

This research article explores the relationship between coffee shop branding and national identity in Saudi Arabia, focusing on signage along the road from Najran to Mecca. Utilizing critical discourse analysis and linguistic landscape frameworks, the study analyzes 88 commercial signs to reveal competing branding discourses, including Arabic local and English global influences. The findings indicate a significant emphasis on national identity through Arabic branding, suggesting that coffee shop signage ser

Author

iamsylva91

Language

EN