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Creative Strategies in Advertising by Syed Ghous Ali Shah is a document available to read on EtoBox.

What is Creative Strategies in Advertising about?

The creative strategy in advertising plans defines two efforts: 1) The artistic design of the ad (art direction) and 2) The various audio/visual components and stylistic touches that make up the ad (production values). The copy platform provides background information to craft the ad, including the problem it solves, target audience, competition, key benefits, unique selling proposition, and selling style (either hard sell demanding immediate purchase or soft sell gradually building desire). Appeals can be

Author

Syed Ghous Ali Shah

Language

EN