Can I read Marketing Strategy: The Art of Marketing on EtoBox?

Marketing Strategy: The Art of Marketing by Maged Samy is a document available to read on EtoBox.

What is Marketing Strategy: The Art of Marketing about?

The document discusses marketing strategy and the value chain. It covers topics such as internal analysis, resources, capabilities, core competencies, competitive advantages, and value chain analysis. Examples are provided to illustrate key points.

Author

Maged Samy

Language

EN