About this document
New Paradigms in Consumer Satisfaction by Hitesh Shukla is a document available to read on EtoBox.
The authors, Susan Fournier and David Glen Mick, conduct a phenomenological and longitudinal study of consumer satisfaction with technological products, challenging the dominant comparison standards paradigm. Their findings suggest that satisfaction is a dynamic, context-dependent process influenced by various motivations, emotions, and sociocultural factors, rather than solely based on preconsumption expectations. The study advocates for a new satisfaction paradigm that better captures the complexities of
- Author
- Hitesh Shukla
- Language
- EN