About this document
Understanding Service Design and Management by zhurilleulz is a document available to read on EtoBox.
The document discusses the nature and marketing of services. It defines a service as an intangible act or performance offered by one party to another. Key characteristics of services include intangibility, inseparability, variability, and perishability. The traditional marketing mix of product, price, place, and promotion applies to services but also emphasizes people, physical evidence, and process. The document outlines various service sectors and strategies for improving quality control, matching demand
- Author
- zhurilleulz
- Language
- EN