About this document
CRM Chapter 11 (New) by thuytrangt54 is a document available to read on EtoBox.
Chapter 11 discusses the importance of privacy and ethics in Customer Relationship Management (CRM), highlighting the risks associated with customer data use and the need for responsible practices. It emphasizes that customer trust is fragile and that ethical considerations extend beyond legal compliance, impacting long-term relationships. The chapter also explores data ownership, consent, and the balance between personalization and privacy protection.
- Author
- thuytrangt54
- Language
- EN