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Marketing Strategies for Healthcare Services by laxman kavitkar is a document available to read on EtoBox.

What is Marketing Strategies for Healthcare Services about?

This document discusses marketing in the healthcare services sector. It begins by outlining some key objectives of marketing for healthcare organizations such as enhancing patient engagement, increasing awareness and visibility, building trust and credibility, and driving patient acquisition and retention. It then defines services marketing as marketing strategies focused on selling intangible services rather than physical products. Examples of healthcare service industries are provided such as hospitals, d

Author

laxman kavitkar

Language

EN