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What is Understanding Retailing Concepts and Functions about?

The document discusses the concept and functions of retailing. It defines retailing as the set of activities used to sell products or services to consumers for personal use. Retailers play an important role in linking manufacturers to consumers by performing activities like anticipating consumer wants, developing product assortments, and providing information. The document then discusses key characteristics of retailing like direct interaction with customers, lower average sales transactions, and the use of

Author

Manas Sarkar

Language

EN