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Consumer Behavior Towards HT Mint by Deepika Kafaltiya is a document available to read on EtoBox.

What is Consumer Behavior Towards HT Mint about?

This document is a summer training report on the effect of marketing mix on consumer behavior towards business newspapers, using HT Mint as a case study. It includes an introduction to the newspaper industry and business newspapers. The objectives are to analyze daily readership, the effect of price schemes on selection, and the impact of content and size on selection. The report covers HT Mint

Author

Deepika Kafaltiya

Language

EN