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What is Loyalty Program for Varsavia Night Club about?

This research proposal outlines a plan to conduct market research for a new loyalty program at Firayalal, a retail outlet in Ranchi, India. The objectives are to identify strengths and weaknesses of the current program and understand customer purchasing behavior. The proposed research design is exploratory and descriptive using observational, communication-based, and sample-based methods. The expected outcome is an in-depth analysis to help successfully launch the new loyalty program by identifying weakness

Author

Aakanksha Pathak

Language

EN