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What is Influencing Factors on Mobile Shopping Intentions about?

This study investigates the factors influencing consumer intention to purchase via mobile shopping applications in Malaysia, identifying perceived benefits and perceived ease of use as significant predictors. A survey of 195 mobile users revealed that while various factors were considered, only the two mentioned had a notable impact on purchase intention. The findings aim to guide mobile app developers and marketers in enhancing user engagement and adoption of mobile shopping platforms.

Author

sugdhi1

Language

EN