About this document
Sales CH-1 Introduction To Sale by Bikila Mitiku is a document available to read on EtoBox.
Sales management is evolving due to societal trends that require organizations to focus on adding value to customers and fostering a customer-driven culture. Modern sales managers have broader responsibilities beyond managing the sales force, including planning, staffing, training, leading, and controlling to achieve organizational goals. Key areas of focus for sales management include recruiting the right talent, ongoing training, market segmentation, and integrating sales with other business functions.
- Author
- Bikila Mitiku
- Language
- EN