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Teaching Note of PBM MBA 4th Semester-1 by sahoo.tapaswini1976 is a document available to read on EtoBox.
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The document is a teaching note for a course on Product and Brand Management at Srusti Academy of Management, detailing the syllabus and key concepts of product management in the Indian market. It covers the roles and responsibilities of product managers, the classification of products, and the marketing strategies for Fast Moving Consumer Goods (FMCG) and Fast Moving Consumer Durables (FMCD). Additionally, it discusses product mix decisions and the importance of understanding market dynamics for successful
- Author
- sahoo.tapaswini1976
- Language
- EN