About this document
Consumer Behavior Study of TVS Two-Wheelers by Hiren Jethwa is a document available to read on EtoBox.
The document discusses marketing and consumer buying behavior, with a focus on TVS Motors in India. It defines marketing and consumer behavior, and explains the importance and scope of studying consumer behavior. The document then provides an overview of TVS Motors, including its various motorcycle and scooter models, company profile, history since 1911, recent developments, and awards received for quality, design, and management excellence.
- Author
- Hiren Jethwa
- Language
- EN