About this document
Understanding the Marketing Environment by NURAIN HANIS BINTI ARIFF is a document available to read on EtoBox.
The document discusses the marketing environment and its impact on marketing decisions. It describes the microenvironment as consisting of a company, its suppliers, marketing intermediaries, customers, competitors, and publics. It also describes the macroenvironment and its factors like demographic, economic, natural, technological, political, and cultural environments. It provides examples of trends in each environmental factor and how companies can respond to changes in the marketing environment.
- Author
- NURAIN HANIS BINTI ARIFF
- Language
- EN