Skip to content

Opening book details…

About this document

Technology by SUNLI is a document available to read on EtoBox.

This document discusses the role of technology in services. It explains that information technology is important for services by enabling virtual value creation through increased visibility, mirroring of physical operations, and new online services. It describes how market spaces differ from marketplaces and the driving forces behind each, including customer preferences, service providers, and service processes. The document also outlines managerial issues in adopting new technologies and strategies for vir

Author
SUNLI
Language
EN