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What is Internet Banking Adoption in North Cyprus about?

This paper investigates the factors influencing the adoption of internet banking in North Cyprus, focusing on technology features, personal characteristics, social environment, and perceived risk. A survey of 291 participants revealed that perceived ease of use and subjective norms significantly affect adoption decisions, while perceived usefulness has a strong but indirect influence. The study extends the Technology Acceptance Model (TAM) by integrating these dimensions and providing insights for banking m

Author

Marjana El Makhzani

Language

EN