About this document
Launching a Referral Marketing Program by Himanshu Kolhekar is a document available to read on EtoBox.
The document provides guidance on how to run a successful refer-a-friend program. It discusses what referral marketing is, outlines the benefits which include increased new customer acquisition up to 30% and doubling customer lifetime value. It also notes that referral marketing requires ongoing work to fully realize rewards. The document gives tips for developing a case for referral marketing, considering the pros and cons, and answering seven questions to determine if referral marketing is right for a bus
- Author
- Himanshu Kolhekar
- Language
- EN