About this document
Pengaruh Distribusi dan Promosi UKM Furniture by Von Luna is a document available to read on EtoBox.
1) The document discusses the influence of distribution channels and promotion on marketing performance of furniture SMEs in Semarang City. 2) It finds that distribution channels and promotion each positively influence marketing performance. The two factors also jointly influence marketing performance. 3) The author suggests SMEs improve store customer convenience and regularly participate in exhibitions in major cities to further boost marketing performance.
- Author
- Von Luna
- Language
- EN