About this document
Strategic Management Overview and Concepts by James Kenneth Atienza is a document available to read on EtoBox.
Chapter 1 discusses strategic management and its importance in achieving strategic competitiveness and above-average returns. It covers key concepts such as vision and mission, stakeholder influence, the strategic management process, and the impact of technology and globalization on competition. The chapter emphasizes the need for firms to develop unique resources and capabilities to sustain competitive advantages in a hypercompetitive environment.
- Author
- James Kenneth Atienza
- Language
- EN