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What is Marketing Plan for Petisos Sport Footwear about?

This document presents a marketing plan for the company "Calzados Petisos Sport", a microenterprise dedicated to the sale of footwear in Cusco. It includes a business definition, an analysis of the macro and micro environment, an internal analysis of the company, market strategies, and an action program with a timeline and costs. The objective is to apply strategic marketing concepts to improve the sales, positioning, and profitability of the company.

Author

ScribdTranslations

Language

EN