About this document
Retail Brand Marketing Strategies Explained by sarareedlopez is a document available to read on EtoBox.
The lecture on retail brand marketing by Lucy Donnelly covers the fundamentals of retail marketing, including its aims, tactics, and the retail marketing mix known as the 6Ps. It emphasizes the importance of understanding both physical and digital retail environments, as well as the need for regular retail audits to assess customer experience. The session also highlights emerging trends in retail, such as pop-up shops and the integration of technology in shopping experiences.
- Author
- sarareedlopez
- Language
- EN