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Types of Consumer Reference Groups by anon_670361819 is a document available to read on EtoBox.

This document discusses reference groups and their influence on individuals. It defines reference groups as people or groups that serve as a point of comparison for values, attitudes or behaviors. There are three main types of reference groups: normative groups that define values like family, comparative groups used for narrow comparisons like neighbors, and indirect groups with no direct contact like celebrities. Major factors affecting a reference group

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anon_670361819

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EN