Can I read Customers.com : how to create a profitable business strategy for the Internet and beyond on EtoBox?

Customers.com : how to create a profitable business strategy for the Internet and beyond by Seybold, Patricia B; Marshak, Ronni T is a business book available to read on EtoBox.

What is Customers.com : how to create a profitable business strategy for the Internet and beyond about?

Patricia Seybold is one of the few people with the credentials and experience to write the one book on electronic commerce everyone in business must read. Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infra-structure that seamlessly blends a company's e-commerce initiative with its overall business. It all starts with customers. For the past several years, Seybold has been working with electronic commerce pioneers who have made life easier for their customers by figuring out what they want and designing their Internet strategy accordingly. Seybold's guide is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors. Some National Semiconductor made huge improvements to its bottom line by targeting the right customers (not always the ones who make the final buying decision) on its Web site. Hertz coordinated its e-commerce strategy with its entire business so that it is now head and shoulders above its competitors

Who reads Customers.com : how to create a profitable business strategy for the Internet and beyond?

Author

Seybold, Patricia B; Marshak, Ronni T

Publisher

New York : Times Business

Published

1998

Language

EN

ISBN

9780812930375

Category

business

Subjects

Management, Business, Economics

Rating

3.3 / 5 (61 ratings)

Updated

2026-03-14