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What is Brand Positioning about?

Brand positioning is the process of creating a distinct image or identity for a product in the minds of consumers, guiding marketing strategies. Various positioning strategies include product attributes, price/quality, use/application, product class, user association, competitor comparison, and cultural symbols. The STP process (Segmentation, Targeting, Positioning) helps marketers identify and target specific market segments to enhance competitive advantage and resource allocation.

Author

arwins2007

Language

EN