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What is Starbucks Product Differentiation Strategy about?

Starbucks and Costa Coffee employ several business strategies including product differentiation, market localization, and subscription services. [1] They differentiate their products by offering customized beverages and a variety of healthy options. [2] The companies localize their products and store designs according to local cultures - for example, offering halal foods in Malaysia and larger tables in China. [3] Starbucks also uses a subscription service where customers pay recurring fees for exclusive co

Author

Janet Wei Ching

Language

EN