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Big Data Marketing Strategies for Superior Customer Experience by José Ramón Saura is a nonfiction available to read on EtoBox.

What is Big Data Marketing Strategies for Superior Customer Experience about?

"The rapid growth of technological developments on the Internet has led many companies to adapt their business to the digital ecosystem and implement new methods and techniques not only to improve the users' experience but also to improve their analytical strategies. What is more, due to the accelerated interconnected world, the amount of information shared on the Internet has widely increased, hence, this allows companies to gather useful data so they can obtain a competitive advantage from it. Therefore, this data utilization has changed the way customers buy and interact with enterprises, obtaining a powerful and personalized user experience along their customer journey. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a result, digital marketing and online advertising have become one of the main strategies used by companies to get to know the results they obtain with their marketing actions. Accordingly, Big Data Marketing has arrived as a novel digital marketing tool applied to emerging technologies on the Internet. Big Data Marketing utilizes large amounts of data to show th

Who reads Big Data Marketing Strategies for Superior Customer Experience?

Author

José Ramón Saura

Publisher

Business Science Reference

Published

2023

Language

EN

ISBN

9781668464557

Category

nonfiction

Subjects

Business, Marketing, Sales & Marketing