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Matrix Footwear: Brand Strategy Insights by rajesh is a document available to read on EtoBox.

What is Matrix Footwear: Brand Strategy Insights about?

1. The document summarizes the history and key details of Matrix, an Indian footwear company. Matrix started as a value-focused brand targeting the economy segment but later expanded into premium and fashion accessories. 2. In the late 1980s, Matrix shifted its marketing from utility to lifestyle but struggled to attract youth and maintain its value image. It faced loss of market share and expertise in the premium segment. 3. After Stevens took over as CEO in 1991-1992, he refocused the company on its c

Author

rajesh

Language

EN